The Science Behind Open Houses: It’s All About the Experience

I get asked occasionally, “Do you ever use your degrees in real estate?” Usually, the answer is no. But when it comes to open houses, I get to geek out about what I learned in school, and trust me—it’s more interesting than you might think!

So let’s dive in.

Here in the U.S., most of us are fortunate to have our basic needs met—food, water, shelter. Many of us even have more than what we truly need: multiple cars, closets full of clothes, the latest electronics, and more. So when it comes to spending money, it’s not just about necessity anymore. The idea of “you need this” isn’t quite as persuasive when you already have most of what you need.

This is where the power of experience comes into play.

Think about some of your favorite brands. Chances are, they’re not just selling you a product—they’re selling you an experience. Look at the advertising:

• How the product makes you feel.

• What your life could look like after buying it.

• What the experience is like during the buying process.

• And, most importantly, the service you receive while purchasing.

It’s not just about what you’re buying—it’s about how it all makes you feel.

And here’s the thing: Real estate is no different.

When I’m working with clients, whether buying or selling, I apply this same concept of marketing throughout the entire experience. But today, let’s talk specifically about open houses.

Welcome to one of our open houses—this is where experience takes center stage. Sure, the home itself is important, but it’s the experience that sticks with you. I want potential buyers to leave not just remembering the house, but remembering how it felt to be there.

Because at the end of the day, things come and go. You’ll forget about the gadgets, the clothes, and the fleeting trends. But memories and experiences? They last a lifetime.

When you walk through the doors of an open house with Homeward Realty, you’re not just viewing a property—you’re immersing yourself in the possibility of your future life in that space. The welcoming environment, the details that make you feel at home, and yes, even the homemade cookies, all contribute to creating a lasting impression.

So, if you’ve made it this far, congrats! I’m excited to help you create a foolproof marketing plan for your home and ensure that every buyer walks away with an experience they won’t forget.

Stop by our next open house and see for yourself—you’ll leave with more than just a brochure. Can’t wait to meet you soon!